I named my brand Ivy after my mother - it represents choosing on purpose to be your authentic self. Her story is an archetype. My grandmother changed her name to Iris before she was even a year old because others had already started calling her Poison Ivy. With good intentions my grandmother did what she thought would help my mom conform. IVY is all the qualities my mother still has inside, but now has to choose on purpose to be each day because she didn’t actually grow up as ‘Ivy.’ To me, Ivy represents that original, authentic self that we all start with. The one that inevitably gets tarnished with other people’s ‘shoulds’ over time. I think we all have an inner Ivy. We all must unlearn things, beliefs, myths and the stories we tell ourselves. This is everyone. The conscious effort we make to live an authentic life. To actually be who we are.